FOOD & LIFESTYLE
KFC x MrKryha: Roulette Challenge
The campaign that SOOOOOOOO AWESOMEEEEEEEEE!
KFC partnered with MrKryha — one of the most distinctive and energetic food reviewers in Poland.
His peculiar style and the now-iconic "SOOOOOOOO AWESOMEEEEEEEEE!" fit perfectly with the brand's communication, creating a campaign that won viewers' hearts.
Statistics
7.33 M
Total views of the campaign online and on social media
+447 k
Likes and reactions across the campaign
5.9 k
Comments left across all posts
Challenge
KFC needed a fresh, authentic voice that would naturally reach a young audience and build an engaged community around the brand.
Solution
The "NAJWIĘKSZA WYŻERKA w KFC Z MRKRYHĄ" campaign was based on a year-long ambassador partnership in which MrKryha kept his audience informed about the latest options available at KFC. He also ran the "Roulette Challenge" series, where he took influencers on random meals at KFC while creating a series of vlogs. The campaign leveraged all of MrKryha's strengths — his energy, positive attitude, and unique personality. As a brand ambassador, he not only showcased new menu items at KFC but also invited other influencers to spontaneous culinary meetups. With his characteristic, enthusiastic style he documented these meetings in a series of pieces, spreading positive energy to viewers.
Results
The unique combination of MrKryha's charismatic personality with the KFC brand resulted in an exceptional series of content that organically engaged the community. His natural expressiveness and authentic enthusiasm meant the campaign not only increased brand awareness but also created a new trend in culinary social media.
The characteristic "a ja mam takie nietypowe zamówienie" became an iconic gesture of the campaign, which generated OVER 17 MILLION VIEWS on the creator's channels, as well as an AMAZING 1.25 MILLION interactions from fans who not only watched but also actively participated in these unforgettable experiences.
It was precisely this sincerity and distinctive style of MrKryha that caused the long-term collaboration to translate into a real increase in engagement around the brand.
