LIFESTYLE
Lipton x Czvjnik: S.O.S Squad
A campaign that SAVES WITH TASTE!
Lipton Ice Tea, a brand associated with refreshment and positive energy, decided to further strengthen its presence among the younger generation.
To this end it invited, among others, two of our influencers – Czvjnik and BTWJulliet, who, thanks to their authentic style and natural charisma, joined the ranks of the Lipton S.O.S Squad! The Lipton S.O.S Squad summer campaign combines creative content with a relaxed summer vibe – exactly what Generation Z expects.
Challenge
How to make Lipton Ice Tea the first choice on hot days?
Consumers – especially young ones – expect authenticity, entertainment and content that hooks them from the very first second. Traditional ads are losing effectiveness – therefore content must be created that engages rather than just informs. The brand needed effective communication aimed primarily at Gen Z, while promoting the pleasant, carefree taste of summer.
Solution
Lipton S.O.S Squad – a way to save the summer
As part of the collaboration with Lipton, Czvjnik and BTWJulliet, together with four other influencers, were invited to create a unique digital spot. Its task was to recreate the summer vibe that accompanies consumers, as well as to promote a contest about their biggest summer troubles. In subsequent productions, the creators also made two dedicated pieces of content each for their Instagram/TikTok, showcasing their most common "summer" complications, while encouraging participation in the initiative rewarded with a dream vacation!
Results
The campaign turned out to be a bull's-eye! Thanks to the excellent match of influencers and a coherent communication strategy, Lipton S.O.S Squad attracted attention and effectively increased brand awareness among young consumers. The brand’s advertising was widely promoted across digital media, and the materials created by Czvjnik and BTWJulliet became an important part of the campaign. They also tapped into a genuine youth trend, where every teenager could become part of the S.O.S Squad and help save the summer.
The Lipton S.O.S Squad summer campaign not only quenched the thirsty, but also brought a breath of fresh air to influencer marketing in Poland.