GAMING

Opera GX

The campaign that changed the browser market for gamers

Opera GX — the best gaming browser on the market!

Dozens of top creators took part in an extensive awareness campaign that showed the Polish gaming community which browser to choose if they don't want to be an NPC.

Statistics

  • 45 M

    Total campaign impressions on creators' channels

  • 39

    Creators participating in the campaign

  • 400+

    Publications during the campaign

Challenge

The world of web browsers had long been dominated by boring, standard solutions

Opera GX decided to change that, responding to users looking for something more. The campaign's goal was to reach engaged gamers and encourage them to take full control of their browser.

Solution

We prepared a broad awareness campaign that involved 39 of our Creators. We focused on reaching audiences through the most popular channels among gamers – Twitch, YouTube, and Instagram

The selected group of influencers could showcase their own Mod, allowing browser personalization using themes well known and loved by each Creator's community.

Results

For over a year, Opera GX was present on all the most popular social platforms, effectively reaching large influencer communities in Poland. Thanks to diverse activities involving nearly 40 creators and 14 months of active campaigning, we generated over 45,000,000 impressions. The result? Opera GX significantly strengthened its brand awareness among gamers and consolidated its position in the browser market.