GAMING
YFL CS:S CUP x SUPERBET
The largest streamers' tournament on Polish Twitch with truly sporting emotions.
A campaign that electrified the entire Polish Twitch.
YoungMulti, as one of the most important figures of the Polish streaming scene, organized YFL CS:S CUP – a unique Counter-Strike: Source tournament that brought together the most popular Polish creators and their communities in a big celebration of gaming. Cooperation with SUPERBET as the Main Partner added a sporting character to the event and allowed viewers to actively participate through bookmaker offers.
Statistics
40k
almost 40,000 viewers at the peak of the broadcast
+640 k
unique viewers who watched the broadcast
+500 k
hours of stream watched on Twitch.tv
1.4 M
over 1.4 million Instagram post impressions
Challenge
Esports in Poland is developing dynamically, but there is still a need for innovative formats that would engage both streamers and their viewers. In addition, players missed the iconic CS:Source, which despite huge potential had not seen tournaments featuring well-known creators. From the previous edition of the YFL CUP we knew that the audience wants to be an active part of the event, not just passive observers. The challenge was to create a format that would allow viewers to feel the emotions experienced by players on the server.
Solution
We created a comprehensive esports event that lasted 4 days and combined:
- 40 of the most popular Polish streamers with YoungMulti leading the lineup
- 8 thrilling matches in Counter-Strike: Source
- a 3-day online phase and a spectacular live final at the H40S Gaming Bar in Warsaw
- a professional bookmaker offering thanks to cooperation with SUPERBET
A key element was the introduction of bookmaker bets that allowed viewers to wager on the outcomes of individual matches and other aspects of the gameplay. This innovation turned passive observers into active participants who literally "felt the pressure and emotions experienced by players on the server."
As an agency we provided full support in event execution, coordination of the main broadcast and comprehensive promotion.
Results
YFL CS:S CUP x SUPERBET was a huge success, generating:
- MASSIVE reach: almost 40,000 viewers at the peak of the main Twitch broadcast
- Over 640,000 unique viewers who watched the broadcast
- Over 500,000 hours of stream watched
- Massive social media engagement: Instagram posts generated over 1.4 million impressions
- Intensified emotions thanks to the possibility for viewers to bet on matches
The tournament perfectly demonstrated how creative actions in the streaming environment can electrify the entire Polish Twitch. The combination of popular personalities, thrilling gameplay and the ability for viewers to actively participate through betting created a format that can be successfully continued in the future.
The initiative led by YoungMulti once again proved that gaming and streaming have enormous potential to unite diverse communities around shared, engaging experiences.
